As an author of self-help books, you know that it’s important to keep your audience engaged. But have you ever considered publishing a kids’ book? Publishing a kids’ book can be a great way to engage a new audience and maintain your current fans, all while helping children learn and grow. Here are four reasons every self-help author should publish a kids’ book.
1. The best way to market is with a book.
There's no denying the tremendous market potential of children's books. According to figures from Publisher's Weekly, in 2021 alone over 200,000 juvenile fiction books and 30,000 young adult fiction books were purchased by publishers. And those figures don't even take into account the astounding popularity of board books among young readers, which saw over 200,000 units sold in the same year. Clearly, the market for kids' books is alive and well, thanks in part to the growing recognition among adults of the importance of engaging and instructive reading material for children. Once adults see that you—an expert who is already known, trusted, and respected by them— have a companion kid’s book-- you will have automatic buyers.
2. Kids’ books— like adult books— are just your style.
The kids’ book you create won’t and shouldn’t be the same as your adult book, but it can have a similar vibe, branding, and essence. There is no reason not to have your expert thumbprint on your kids’ book! You may not be able to use the same terminology as your adult book either, but your knowledge, passion, and message will just be kid-sized and kid-appropriate. It’s also a proven fact that kids’ books encourage the development of critical thinking. Imagine the impact potential of your message on a young reader! And who knows, you might actually need more than one kids’ book to cover the breadth of your materials! That’s a good thing; parents and kids LOVE book series!
3. Kids’ books give kids big dreams.
We all can recall a favorite kids’ book. That’s because kid’s books have the power to heal a hurt, realign a thought, and create a new awareness. They can transport kids’ brains to a completely different space. Your books may inspire kids to be a more organized person, a better friend, a better communicator, or a doctor, marathoner, artist… or pursue other goals. Kids’ books are also a perfect conduit for deeper conversations and understanding of how kids form decisions and communicate feelings. As a matter of fact, your kids’ book will allow you to craft the story in a manner such that the parents can pursue not only those conversations, but also great solutions– they you have intentionally and thoughtfully created!
4. Kids’ books are timeless legacies.
Emilie Buchwald once said, “Children are made readers on the laps of their parents” and that is still true today. Isn’t your dream to influence and impact people positively? Imagine what would happen if your kids’ book were available-- for generations of parents and kids-- to snuggle down and read night-after-night? The life-altering information that compelled you to write an adult self-help or parenting book could be the same passion fueling the same empowering changes at the family level. You will stand out as an expert leader in your field who cares enough to make their content friendly enough for kids. Your kids’ book message would be timeless, shared, and treasured by generations.
Are you ready to dig in and make your kid's book debut? If you're not sure where to start, don't worry--I'm here to help. Knowing why you want to publish a kids' book is an important first step. Your work can help kids learn and grow while also reaching new audiences--that's an opportunity too good to pass up.
If you want to find out how publishing a kid's book can help your business, schedule a call today. I'll be happy to answer any questions you have and help you get started on this exciting new venture.